Creating Written Content to Meet Your Organizational Goals
Tell the story of your organization with content individualized for your specific needs and marketing goals. This content is multi-purposed in approach to be utilized for:
- social media campaigns
- e-newsletter testimonials/features
- capital campaign fundraising
- website content
- grant application content/staff bios
- to celebrate and build relationships with supporters/clients/consumers
- success stories
- staff recognition and accomplishments
- explaining mission and purpose
- demonstrating positive impact
- telling the history of an organization
Please see the following organizational storytelling content (in their full book format) examples:
The story of the YWCA featured testimonials from community partners and leaders, staff, and clients. This storybook, in a coffee book format, was gifted to the YWCA board of directors and supporters. This content was created in book format and as stand-alone testimonials to be utilized in a variety of forms.
The Virgene Project
The project was funded by a local Veteran's group and an individual who felt this story needed to be told. The physical book is currently housed at the Quincy History Museum and was featured in an article on Muddy River News on Veteran's Day. This is a unique story, blending a tribute story to 1st Lt. Virgene Gilkerson and the life stories of those that founded this organization in Virgene's honor.
Horizons Soup Kitchen & Food Pantry
Horizons knew exactly the story they wanted to tell. It focused in on the inspirational life stories of their staff and the history behind their organizational journey. They utilized the printed storybooks for their soup kitchen guests and supporters to better understand their organizational history and future goals. They are currently creating a social media campaign that will roll out in conjunction with their capital campaign.