Creating Written Content to Meet Your Organizational Goals
Tell the story of your organization with compelling content that brings your organization's story to life. Storytelling content is crafted to meet your specific needs and marketing goals. Content storytelling is multi-purposed in approach to be utilized for:
Social media campaigns, e-newsletter testimonials/features, website content
Telling the history of an organization, demonstrating positive impact, explaining mission and purpose
Capital campaign fundraising, grant application content/staff bios, to celebrate and build relationships with supporters/clients/ consumers, success stories
Staff recognition and accomplishments
“Maureen asks great questions, listens carefully, and captures every detail with painstaking intentionality. Her finished product makes the reader feel like they have a front row seat as the story unfolds!”
Sarah Stephens, Executive Director of Horizons
Organization Storytelling Examples
The Virgene Project
The project was funded by a local Veteran's group and an individual who felt this story needed to be told. The physical book is currently housed at the Quincy History Museum and was featured in an article on Muddy River News on Veteran's Day. This is a unique story, blending a tribute story to 1st Lt. Virgene Gilkerson and the life stories of those that founded this organization in Virgene's honor.
The story of the YWCA featured testimonials from community partners and leaders, staff, and clients. This storybook, in a coffee book format, was gifted to the YWCA board of directors and supporters. This content was created in book format and as stand-alone testimonials to be utilized in a variety of forms.
Horizons Soup Kitchen & Food Pantry
Horizons knew exactly the story they wanted to tell. It focused in on the inspirational life stories of their staff and the history behind their organizational journey. They utilized the printed storybooks for their soup kitchen guests and supporters to better understand their organizational history and future goals. They are currently creating a social media campaign that will roll out in conjunction with their capital campaign.
This upcoming story series was made possible by Bella Ease and their vision to capture the life stories and legacies of key community leaders. These voices of the community tell of lasting community impact, overcoming adversity, and creating positive change in the Quincy surrounding area, with stories and memories spanning the last 80 years.